跨境独立站Shopify建站（4）-页面政策&网站地图

我的前几篇文章带各位了解学习了Shopify的基本操作设置和上产品全流程之后，这里就有个问题需要我们思考，如何提升用户的信任度？让他在初次进站的旅程中，就能够直接下单？本文我主要从3个方面来介绍：页面政策、博客Blog、网站地图；这三个方面主要都是从文字方面向用户直观的表明我们的网站可信度，活跃度以及相关领域的专业度，那么接下来我们就来看看具体是是如何提现？如何操作的?

页面政策 Page Policy的撰写

一个合格的网站，都会具备至少6~7个页面来展示网站的政策规定以及网站的一些相关的信息，一般会设置到页脚Footer的位置。

为什么要这么做呢?

首先是能让用户快速找到网站的信息：品牌故事、产品信息、物流信息等等，其次是这些页面分别公布了网站的一些政策规则、我们对于用户隐私方面的一些承诺，这样直观的展示可以获得更多的信任感；后期如果出现一些争议的问题，那么也是我们的凭据之一。

我们需要准备的页面是哪些呢？

• 关于我们About Us
• 联系我们Contact Us
• 隐私政策Privacy Policy
• 版权政策Intellectual Property Rights
• 物流政策Shipping Policy
• 退货退款政策Return&Refund Policy
• 服务条款Term and Service

很多人其实很头痛这几篇到底应该如何去写，如果能够原创那是最理想的，向用户真正传递表达自己品牌的内容，是件很棒的事情；但是大部分卖家的英文能力其实没有那么好，所以我也提供了一些模板，大家可以借鉴，建议不要完全copy，可以稍微有一些改动。

关于我们About Us

撰写思路：

可以这样说，在网上，每个人的相识都是从内容故事开始的，用户会很乐意去了解你的故事，你的网站、品牌、产品的建立设想、建立过程遇到的挫折成功的故事可以适当写一写，但是也不要过多赘述。

你要用专业且正式的描述对于你的网站进行介绍，让客户很快了解你的网站核心以及其他一些重要的信息；放上一些真实的工作的照片，或者办公布局也是不错的配图选择。

附上你的多个社交媒体链接，可以让这些用户和你产生更加深远长久的影响；当然在最后你也可以放上一些曾经的用户给你的积极评价，这些有趣的客户评价会让你的经历更加丰富。

整个关于我们大概写的东西就是这些。那么我们来看看这个模板（模板内容比较空泛，套用没有问题，但是建议后期一定原创）

模板：

At 域名  we love every passion and interest on Earth because it is a reference to your UNIQUENESS. And to spread exactly that…is our core vision:

To help you Express Yourself. To support you at 域名.

Since we know you want all sorts of custom products, we got you covered with highly professional suppliers and production houses that we keep in close contact with and vet daily so that they fulfill our intense selection process.

No matter where you are, who you are and what you are passionate about we want to be able to provide you with custom products that help you Express Yourself…to help you express who you really are!

That\’s why in 域名  you will find a custom collection for every profession, hobby, sport, passion or anything you might think of.

So whatever you\’re looking for, we plan to have it there for you. And if it\’s not, then hit us up and let us know, so we can negotiate or produce the best deal for you in no time. We are and would like to be here for YOU for a lifetime.

Whatever you need, it\’s right here on 域名.

联系我们Contact Us

撰写思路：

我们在页面设计中，可以添加一个Google Map的地图，这个地图的地址ip我们可以自定义。但是能够给用户一个比较直观的视觉定义，用户会主观认为你比较真实。

关于文字部分，我们一般会设置一个表单，一般被称为Ticket，用户填写相关信息后，提交到我们后台我们再联系用户，或者是直接提供我们的域名邮箱，给用户自主发邮件联系我们。以下是文字方面的模板。

模板：

If you have any questions or concerns, please do not hesitate to contact us.

We would love to hear from you, contact us on:

Email: 域名相对应的邮箱

Phone Number: 美国电话

Address:美国地址

隐私政策Privacy Policy

隐私政策这个模板写的比较全面了，我们可以直接更改里面的域名直接进行使用。这个就不需要我们原创。

模板

PRIVACY STATEMENT

We take your privacy seriously and this privacy statement explains how 域名(collectively, “we,” “us,” or “our”) collect, use, share and process your information.

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Promoting safety and security

We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.

Here is a description of the types of personal data we may collect and how we may use it:

What Personal Data We Collect

ⅰ. Data you provide:

We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, use our online help or online chat tool. If you make a purchase, we collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details.

ⅱ. Data about use of our services and products:

When you visit our websites, we may collect data about the type of device you use, your device\’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device\’s approximate location to allow us to improve our products and services.

How We Use Your Personal Data

Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers.

ⅰ. Providing, improving, and developing our products and services:

We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs. Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating.

ⅱ. Communicating with you:

Subject to your prior express consent, we may use personal data to send you marketing communications in relation to our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out. We also may use your data to process and respond to your requests when you contact us. Subject to your prior express consent, we may share your personal data with third party partners who may send you marketing communications in relation to their products and services. Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns.

NOTE: For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting us.

Definition of \”Cookies\”

Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. In this Cookie Statement, we refer to all of these technologies as \”cookies.\”

Use of Cookies

We use cookies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use.

Disclosure of Personal Data

We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.

Data Disclosure or Storage, Transfer, and Processing

ⅰ. Fulfilment of legal obligations:

Due to the mandatory laws of the European Economic Area or the country in which the user lives, certain legal acts exist or have occurred and certain legal obligations need to be fulfilled. Treatment of personal data of EEA residents —As described below, if you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) of the General Data Protection Regulation (EU) (\”GDPR\”).

ⅱ. For the purpose of reasonable implementation or application of this article:

We may share personal data with all our-affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party.  We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

ⅲ. Legal Compliance and Security or Protect Other Rights

It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

Children

Our products and services are intended for adults. Accordingly, we do not knowingly collect, use, or disclose data from children under 16. If we learn that we have collected the personal data of a child under 16, or the equivalent minimum age depending on the jurisdiction, we will take steps to delete the data as soon as possible. Please immediately contact us if you become aware that a child under 16 has provided us with personal data.

Your Rights

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data.  To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain. You may contact us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.

Third-Party Websites and Services

When a customer operates a link to a third-party website that has a relationship with us, we do not assume any obligation or responsibility for such policy because of the third party\’s privacy policy. Our websites, products, and services may contain links to or the ability for you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.

Data Security, Integrity, and Retention

We use reasonable technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data, and to correctly use the data we collect. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.

Changes to this Privacy Statement

We may periodically change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons.  Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised contact us Privacy Statement, please refrain from using our products or services and contact us  to close any account you may have created.

Contact Us

If you have any questions regarding this Privacy Statement or its implementation, here is how you can reach us: 域名相对应的邮箱

知识产权政策Intellectual Property Rights

撰写思路

知识产权主要是涉及到我们在网站中使用的一些图片元素视频或者是音乐有侵权现象，那可能原主委托律师发邮件来沟通删除或者其他事宜的，这个直接搬用模板就可以了，只是在创建域名邮箱的时候需要单独创建一个legal@域名.com的专门邮箱，这样分区也有利于尤其不同ticket的分工处理。

模板

In the event of any concerns or complaints about possible violation of intellectual property rights, please send us an email at Legal@域名.com , identifying with specificity the rights alleged to be violated and the accused product(s).

（This email address is just for intellectual property rights and legal issues. Other requests may not get response.）

物流政策Shipping Policy

撰写思路

每个公司的物流时效都会不一样，那么我们需要提前在这个板块去告知顾客，比如你的物流时长正常在30天，那么如果用户正常下单，他是默认同意这个选项，且如果后期以物流时效作为争议点去售后退款的话，我们有比较充分的证据（虽然说很大概率还是输，但是还是得争取下）；另外呢，如果你有多种物流政策，例如普通的、快的、特快的，需要支付不同的物流费，这些都可以写在文章里。

明确的告知，能让用户有更多的信任感，我们也能把控节奏。

模板

Our goal is to offer you the best shipping options, no matter where you live. We deliver to hundreds of customers across the world every day, and we strive to provide you with services of the highest level.

The time frame of an order delivery is divided into two  parts:

• Processing time: 订单处理时间
• Shipping time: 运输方式+运输时间
• Shipping fee:
• 运费：需要有运费说明或者备注运费参考下单页面

退货退款政策Return&Refund Policy

 

撰写思路

这个主要是针对用户下单收到我们的产品后，如果不喜欢或者出现产品问题以及如果已经发货后又想取消订单的一些政策申明，这个还是比较重要的，一些外国客户其实很看重这个条款，他们会在下单前去检索，以保证自己的订单在出现某些问题和需求时，能够符合自己的需要。

当然这个政策是我们自己做规定的，如果客户下单说明默认认可这个条款，比如我们可以设置在发货前可以无理由取消订单，但是如果是发货后就不可以取消，如果取消的话只能退回一般的款项之类的，这些都可以自己做出一些规定；

模板

Can cellation,

We accept order cancellation before the product is shipped or produced. If the order is cancelled you will get full refund. We cannot cancel the order if the product is already shipped out. 

Returns (if applicable)

We accept return of products. Customers have the right to apply for a return within 14 days after the receipt of the product. To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

To complete your return, we require a receipt or proof of purchase. Please do not send your purchase back to the manufacturer. Customers will only be charged once at most for shipping costs (this includes returns); No restocking fee to be charged to the consumers for the return of a product.

Refunds (if applicable)，

Once your return is received and inspected, we will email you a notification of receipt. We will also notify you of the approval or rejection of your refund. If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.**Late or missing refunds (if applicable)**If you haven’t received a refund yet, first check your bank account again.Then contact your credit card company, it may take some time before your refund is officially posted. Next contact your bank. There is often some processing time before a refund is posted. If you’ve done all of this and you still have not received your refund, please contact us at  域名相对应邮箱.

Please contact our Customer service at 域名相对应邮箱  to get the return address.

服务条款 Term and Service

This website is operated by 域名  Throughout the site, the terms “we”, “us” and “our” refer to 域名.

域名  offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here. By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms, conditions and policies referenced herein and/or available by hyperlink.

These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services.

If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

SECTION 1 – ONLINE STORE TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your country of residence, or that you are the age of majority in your country of residence and you have given us your consent to allow any of your minor dependents to use this site.You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).You must not transmit any worms or viruses or any code of a destructive nature.A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.You understand that your content (not including credit card information), may be transferred unencrypted and involve

• (a) transmissions over various networks;
• (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 – MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 – PRODUCTS OR SERVICES (if applicable)

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor\’s display of any color will be accurate.We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.For more details, please review our Return Policy.

SECTION 7 – OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

SECTION 8 – THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third-parties.Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party\’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

SECTION 9 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONSIf,

AT our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, \’comments\’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation

• (1) to maintain any comments in confidence;
• (2) to pay compensation for any comments;
• (3) to respond to any comments.We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

SECTION 10 – PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy.

SECTION 11 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 – PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:

• (a) for any unlawful purpose;
• (b) to solicit others to perform or participate in any unlawful acts;
• (c) to violate any international or UK’s regulations, rules, laws, or local ordinances;
• (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
• (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;
• (f) to submit false or misleading information;
• (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet;
• (h) to collect or track the personal information of others;
• (i) to spam, phish, pharm, pretext, spider, crawl, or scrape;
• (j) for any obscene or immoral purpose;
• (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.You expressly agree that your use of, or inability to use, the service is at your sole risk.

The service and all products and services delivered to you through the service are (except as expressly stated by us) provided \’as is\’ and \’as available\’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.In no case shall we, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility.

Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 14 – INDEMNIFICATION

You agree to indemnify, defend and hold harmless us and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 15 – SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 16 – TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 17 – ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 18 – GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of UK.

SECTION 19 – CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 20 – CONTACT INFORMATION

Questions about the Terms of Service should be sent to us at  邮箱

Customers will only be charged once for shipping costs (this includes returns); No-restocking to be charged to the consumers for the return of a product.

If you have any questions or concerns, please do not hesitate to contact us.

 

以上就是有关于政策条款的一些模板，可以提供给大家作为参考，不要以为用户不会查看这些page，相反真正高价值的用户包括有真实下单转化意图的用户，他们都是很看重这些的；

接下来我教大家设置Shopify的地图网址，其实也就是网站的一个菜单索引的设置：

网站地图设置

我们在网站中添加了产品、网页、博客、创建了产品系列等等，我们是需要对这些东西进行统一的整理，以便于用户查找。

我们需要建立相对应的menus，并把他们放在合适的地方。

如何建立菜单？

网站导航中的结构是：分区菜单>菜单>菜单项>URL

所以我们的第一步是创建一个分区菜单，可以看到系统默认有一个主菜单和一个页脚菜单，这两个菜单我们可以直接点击进去修改删除。

创建分区菜单

点击“添加菜单”创建新的菜单栏

编写菜单标题，在菜单项中选择“添加菜单项”，然后我们可以直接搜索产品或者页面名称，或者是粘贴对应的url，如果选项存在，则直接点击下方“添加”即可。

另外，菜单项中选择设置的菜单项，我们可以随意调动创建嵌套菜单，例如设置页脚时，我们把政策页面统一拉入页脚分栏，以嵌套的方式被归纳到页脚这个菜单项中，只要点击箭头就能展开查看。

下方有个“handle”，一般情况根据系统默认情况定即可。

我们在这里设置好菜单后，当我们在在线商店优化网站时，就可以直接使用已经设置好的菜单。